Same Roots, New Path
Our Name is Evolving, but Our Commitment to You Will Always Stay the Same
We’re proud to announce that we are unveiling a new name on April 8, 2025—a name that reflects our deep roots
as well as a new and exciting path forward. Our name is evolving to set us apart in the market, to celebrate
where we come from, and emphasize where we’re headed. We’re answering a call to grow while remaining deeply
rooted in the place and values that have shaped us. We’re also connected to you; our commitment to supporting
you is unwavering.
As we grow into our new brand, the core values of trust, support, and empowerment
that have shaped our credit union for nearly 70 years will continue to guide everything we do. Our members are
at the center of all our goals and decisions.
How the Rebrand Impacts You
What's New and What Stays the Same
As we change our name, you may be asking, “how does this affect me?” The short answer is, our new name primarily impacts our look and logo. Our name change is not the result of a merger or buy-out; we are still the same credit union with the same commitments to you. We are updating our brand to stand out in the market and better reflect our commitment to supporting a broad community.
Over the next several months, you will see our new logo on our website and at our branches. Here’s what you can expect:
What's New?
Our Name, Logo, and Signage
Our name and logo will be changing. We will also be updating all the signage at our branches. You will see our signs being replaced on all our buildings over the next few months.
The Name of Our Website and Mobile App
We are updating our website, web address, and mobile app (but don’t worry, you’ll be automatically redirected to our new site as soon as our new brand is officially launched).
Our website and digital services will remain active and you can continue to access your accounts, online banking, payments, financial tools, etc.
Biometrics may need to be reset, but credentials will not be impacted.
What's Staying the Same?
The Way You Manage Your Finances
While our name is new, everything you rely on remains the same! You will still have access to all our products and services, and you can still contact us in the same ways. Your online banking login credentials will not change, and you will not see any disruption to our site, your accounts, online banking, mobile banking, bill pays, direct deposits, etc.
Your VISA Cards
Your VISA debit/credit card design will be updated at the expiration of your current card.
Our Commitment to You
Our commitment to you and our community is unwavering. We will continue supporting schools, businesses, and families, and we will always support you. We are growing, but we will remain the caring, community-based credit union you know and trust.
Read More About Our Journey
Select one of the titles to read more about our brand evolution:
OUR ROOTS
Supporting You Since 1956
For nearly 70 years, our credit union has worked to make a difference for Utah. Our roots are here and, like the everlasting landscape that shapes our state, we provide a strong foundation for growth and community support. Over the past decades, we’ve grown into one of the most trusted financial institutions in our state. Here’s a look at some of the most important trail markers on our journey.
--- 1956, University of Utah Credit Union
In 1956, our credit union was born on the University of Utah campus. Our purpose was to serve and support professors, educators, and other staff on campus.
--- 2004, University First Federal Credit Union
In 2004, we became a Federally Chartered Credit Union. By this time, our field of membership had expanded from those affiliated with the University of Utah, to anyone who lives, works, worships, goes to school, or volunteers in Salt Lake County, along with the immediate family members of anyone who met those criteria.
This marked an important milestone for our growth and trajectory, laying the groundwork for a modern credit union that could better serve larger and growing communities.
--- 2020, Field of Membership Expansion
In 2020, our field of membership expanded further to include Salt Lake, Davis, Utah, Wasatch, Summit, and Tooele Counties. With the ability to establish roots in even more Utah communities, we experienced major growth in our organization, assets, employees and the communities we serve.
--- 2021, Forbes "Best Credit Union in Utah"
In 2021, we were named “Best Credit Union in Utah” by Forbes for offering superior customer service, financial advice, branch service, digital services, and for the trust we’ve fostered with our members and community.
--- 2022, Best of State Credit Union
In 2022, we received the Best of State award for Best Credit Union. Though we have received Best of State awards in many other categories over our years of service, this award is a pinnacle achievement designating us as the very best credit union in our state.
OUR GROWTH
Standing Out in the Market
Still True to Our Roots
Our credit union began in 1956 in a small room of professors at the University of Utah campus. Now, with a more expansive view of our role in the community, our story is getting bigger. As Utah has grown, our organization has grown with it; as the needs of our communities have changed, we’ve evolved to meet the demands of a rapidly growing culture and advancing digital services.
Our beautiful state is flourishing and, more than ever, Utahns need diverse financial products, inclusive financial support, and a greater presence from us, a financial institution that’s trusted by Utah and recognized locally and nationally as a financial pillar of our state. Most importantly, you, our member, deserve a financial institution who sees your needs and rises to meet them; you deserve a credit union that grows alongside you and evolves to support you, your family, your neighbors, and Utah’s schools, businesses, and communities.
That’s why, after careful consideration and months of research, we have decided to change our name. This is not a decision we made lightly, but rather, we understood that, in order to differentiate in the market and demonstrate our promise to the community, our name needed to evolve; it needed to show that we are not limited by our roots, but instead, we’re empowered by them. The strength of our roots enables us to support you, and our growth enables us to give you a more solid financial foundation.
OUR NEW PATH
The Story of Our New Brand
We believe that every member’s financial journey matters. Since 1956, our mission has been to provide more than just financial services—we aim to create a lasting impact on the lives of those we serve. We are your partner in achieving dreams, building security, and shaping the life you envision. Our new path has been established and, together, we're headed toward greater stability, revitalized purpose, and a clear view of your financial future.
Creating a Stronger Future
Together, We Have a Clearer View of a Brighter Future
We are becoming a stronger, more differentiated financial institution. As we evolve, our ability to serve your needs is elevating, too. We're excited to support you through every milestone of life, and show you that, no matter what our name is, our commitments to you will never change.
Your financial journey matters. Our brand evolution will enable us to better fulfill your need for comprehensive financial care. We’re changing our name so that our commitment to you will be defined both by our history and our potential. In the next several months, you’ll see our new brand at our branches, in our communications, on our billboards, and on TV. You’ll be watching us evolve; we’re stepping-up so that we can continue elevating you.
Thank you for your membership, thank you for your trust, and thank you for taking this journey with us. We can’t wait to show you what's next.